Branding is a simple concept. A brand is an idea, image or in this case a person that represents a product, service, or idea that consumers can connect with. The goal of personal branding is to become a recognizable person in your niche by other major players, as well as consumers. Branding yourself can open many doors with the tools available today in social media. Money follows people, and people are moving to the internet. The beauty of the internet and Social Media is that it allows a single person to bypass channels in conventional media to obtain a larger audience. Social Media is Word of Mouth on steroids.

If you have not read Rich Dad Poor Dad by: Robert Kiyosaki, I highly suggest it. It teaches a new form of financial intelligence that is missing from the majority of our lives because it is never truly taught in our schools systems. Ideas like paying ourselves before the government, or letting our money work for us, or investing with pure profit may have never crossed our minds before this. Published in 1997, this book is still relevant, if not more relevant than before with our current economic state.